What's your plan to cultivate and recreate your best clients? How would your firm grow with a Client Attraction Engine?
Streamline the path to bring your ideal client to your front door with a Client Attraction Engine.
We create custom business development systems that streamline a path for your ideal client to your front door and creates a process for you to replicate your best clients.
The Digital Tune Up is a three-month accellerator instituting a three-part framework that automates and automatically detects issues in your client acquisition process, before they impact your bottom line.
Giving you time to correct.
We base our methodology from the natural stages of human intimacy and then tie that into the process a prospect takes to get to know, like and trust you.
With over half of the evaluation process happening before your prospect has reached out, it is more important than ever to streamline the path to your front door and provide your prospect with value and demonstrate that you are uniquely suited to be their financial planner..
Firms that hire the 4FP for more than the three month accelerator use the 4FP team as fractional Chief Marketing Officers (CMOs).
Our team can build your website, set you up for success with your email marketing, get you on the front page of Google in your local city, and/or setup Facebook and Google ads for you.
Each client has a customized plan that supports their needs and bottom line.
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Benefits
Financial planners who work with us leave the process knowing how they will attract their ideal client to their front door, with a system to measure their progress and the 4FP team on their side to continuously bring the best tools and processes to keep your firm attracting ideal clients.
By using our Growth Triad process, our clients have a process in-place that detects issues in your acquisition process so we can develop a holistic marketing plan and move forward
Frequently asked questions
This program is a framework that is a combination of exercises, documentation, and measuring KPI in your digital presence that work synergistically.
The program takes 8 hours per month from your team.
We typically to schedule two 4-hour sessions in a 2-week period each month.
Phase 1 - Build phase
We’ll start by filling out our core tools centered around the Growth Triad. We’ll start by documenting your client’s journey and determine what analytics you need to track for your business (hint: you don’t need to look at everything).
After Phase 1 training is complete we will start to have a roadmap for what to do next. We can offer most (if not all) these services in-house or you can choose to DIY (we’ll make sure you’re trained on any new tools you choose to use).
Phase 2 - Optimize
In these next 8 hours, we’ll deliver some crucial tools to keep you on the right track to grow your firm best (hint: in a way that works for you).
We’ll again split this up into 2 4-hour sessions in 2 weeks.
Phase 3 - Accelerate
Now that we’ve got our plan down it’s time to make it grow and continue. We’ll review our foundation tools we made in Phase 1 and bring in new tools specific to your needs. This is another 8 hour session we’ll break up into 2 4 hour sessions in 2 weeks.
No, you do not have to.
We would LOVE to have you be part of the 4FP family and will support you at whatever level of support you need.
This program is designed to not just help you attract your ideal client better, but also for us to be able to serve your RIA better.
At the end of Phase 3 (as you will also see in our initial “Alignment check” meeting) you’ll be presented with 3 options to move forward (DIY, Train your team, or Fractional CMO) with your implementation of the plan.
Yes. We are here to support you as a full-service agency. We are also available to help you train your team or even let you do it yourself.
After Phase 1 training is complete we will start to have a roadmap for what to do next. We can offer most (if not all) these services in-house or you can choose to DIY (we’ll make sure you’re trained on any new tools you choose to use).
This program is part of the Certified Partner program, DigitalMarketer’s highest level of program.
This program is more than just the curriculum that we provide clients. The DigitalMarketer community enables us to ask clients’ questions to our larger community and leverage the resources of the DM community to support our clients.
Yes, just like you we like to think of ourselves as fiduciaries.
That means if you don’t see success we won’t either. We want to help you with your best interests at heart.
What our clients say
You have such valuable knowledge that is industry-specific... Your knowledge base is tremendous.
Thanks for keeping me on track
I want you to know that I appreciate this help. I was always that dreamer kid who spent lots of time alone by choice. Talking analytically about myself is difficult. It’s not about feelings or intuition and I grew up in the land of judgement.
Painting and sculpture were my refuges in a wonderful but difficult childhood. I can assure you that I never dreamed of being a princess so there are a couple of things that have a great impact on me; “ To whom much is given, much is expected” and “Never confuse good fortune with worthiness." "Know thyself" is also a big favorite. You have to lead me back because thinking about this raises my anxiety.
I am a true Empath. I feel the pain of others acutely and I hate to see people hurting. I have had clients talk with me supposedly about their portfolio and found that all they are looking for in that connection. I think people like to make and spend money, but they can lose their soul doing it. Most women my age were not brought up to make money. One could be a teacher, a nurse or a mother. I enjoy being a sounding board for people and their finances!
Sheri Conklin CFP®
I was going around in circles and not knowing what direction to go into, what to start with, and what to work on. You have broken the process down and you are leading me through what needs to be done in all of the steps in the process. I don't know why I've struggled so much because you're making this seem very simple and easy. And I'm absolutely enjoying the process, I love working with you, and I love the ideas that we've come up with. So, I am extremely happy and can't wait to see what we end up with on the final product.
In ‘Good to Great’, Jim Collins touts the benefits of “Getting the right people on the bus in the right seats”. With a shared vision and mission, I have been fortunate to get Jake on my bus and in the right seat of “digital marketing maestro” (his given title by me) in our organizations. The digital world is vast and I deeply appreciate Jake’s guidance as we course through this new, amazing, and opportunistic terrain.
Jake created the space and direction I needed to elevate my brand and business development. He listened, brought enthusiasm, ideas, and maybe most important, asked the right questions. He is always dedicated to making sure his vision and efforts on my behalf are aligned with my own vision and purpose.
Digital Marketing for Financial Planners are the digital-presence gurus. They deeply understand the paths potential clients take on their journey toward connecting with you directly. More importantly, they're fluent in the ways you can put your best message forward with those potential clients every step of the way. For advisors who understand the importance of owning their digital footprint and know they can’t manage it alone, this is the go-to team.
Jake has great communication skills and a good balance of technical expertise and business acumen. He knows how to explain complex topics to the layperson and is proactive in diagnosing and assessing problems. I also appreciate how approachable and easy to work with he is.
Jake's intimate knowledge of the Financial Planning profession makes it easy to be on the same page regarding my firm's vision and purpose. The Digital Marketing 4FP approach mirrors the planning process in that our conversations are always oriented around discovery and resourcefulness to come to solutions. His dedication to anchoring engagement strategy to who my ideal client is and how to best serve them is a good counterbalance to any business owner who has a tendency to get lost in the weeds of business operations and serving clients.
Jake minimizes the pain-points of prospect/client engagement the same way we limit hurdles for our client's to have a healthy relationship with their money.
Today’s Digital Marketing is far more complex than even a few years ago. Jake has a unique understanding of an integrated digital marketing strategy.
The 4FP process combines taking control of your online reputation including website presence, social media strategy, and integrating a next-gen CRM Active Campaign to bring lead generation in-house, being compliant for regulators, and identifying where to focus your marketing dollars in your Digital Marketing decisions.
Jake has always been there for the critical times. Both with the advice and helping me with what I need.
This isn’t a guy who will come in and tell you, "this is what is best." He will find the solution that you truly need. What he does is educate you. I’ve never been more comfortable with baring my process than with Jake and the 4FP team.