Why Video Is Critical For Instilling Loyalty

 

In this webinar, Julie Johnson, talks about video content and how to tailor them to your target clients, and how to generate referrals and video testimonials.

 Neuroscience facts support that when people see and hear you, it encourages them to engage and it immediately develops a stronger relationship than just a simple post. Videos enable scripted words that are suitable for SEO and algorithms, so they’re the best method to engage your current and prospective clients. Your video content should be tailored to the kind of clients you want to attract. The tone, vernacular and cadence in your videos should be appropriate for your target audience. 

Another way to attract prospects is through referral and video testimonials. The best people to reach out to for referrals are social lists, networkers and natural connectors. Testimonials are best when given by clients who are happy with your services and who you have built a strong relationship with.

 

Not sure how to go about asking for video testimonials? Here are some tips:

 

1. Figure out which clients emulate the prospects that you want to attract?

Make sure it aligns with the kind of clients you are targeting.

 

2. Make sure that your client is happy with you. 

 

This gives you the oppurtunity to solidify this relationship with your client and to readdress any issues.

 

3. Show gratitude for the client and proceed to ask whether they would provide a video testimonial for you.

It doesn’t need to be scary. The more of a template you can give them for it, the more likely they’ll do it. You can give them an outline of what a good testimonial looks for your company and add an example. 

Make sure to encourage them with gratitude and not be overly pushy with it. This should be natural! Just be yourself 🙂 

 

 

About the Author

Julie Johnson 

Julie Johnson started her career in 1996 as a rookie with Smith Barney in Denver. By 2007 she and her team managed over $1B in AUM. They moved their team and every client, including pensions, foundations, 401k’s, family offices, and ultra HNW individuals, to UBS in the Fall of 2007, and then came 2008.

Julie was named SVP with UBS, her team received Barron’s top advisor and top team awards during her tenure. On multiple occasions, she was invited to speak and consult on practice management, sales, and business development.

In 2016 Julie began her career as a full-time certified coach, consultant, public speaker, and author. She was engaged to consult with advisors and speak at such esteemed national conferences as Barron’s and Fidelity, as well as several regional conferences, both in person and virtually, with FPA, Forbes, Morgan Stanley, Wealth Management, UBS, Ameriprise, BNY Mellon, just to name a few.

Julie Johnson President & CEO
XY Communication
303-726-8976
julie@xycommunication.com

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